monetization and influencer marketing campaign

💡 Tip: Morale events increase employee satisfaction, motivation, and well-being, while promoting community and teamwork, resulting in higher productivity and retention rates.

Additional Resources

Community "catch”

Creating a QR code for your Discord community and distributing it both online and in a physical mode, such as through flyers, can be an effective strategy to attract new members and expand your community. By utilizing QR codes, you provide an easy and convenient way for potential members to access and join your community. Additionally, distributing flyers in physical locations can help reach a wider audience and increase visibility.

🤩 This multi-faceted approach combines the advantages of digital and offline marketing to maximize your chances of gaining new members and fostering a thriving community. Even in Augmented Reality (AR) mode campaigns, there are opportunities to participate and win prizes online. You can get a free key for the game by registering for a short-term campaign, such as a playtest event on Steam. Simply scan the QR code and enter the provided Discord server.

Additionally, don't forget to invite others to join and set up a "ticket bot" for easy management.

Streaming in the loop will also give you a hot spot for every campaign you intend to make. Don’t forget about streaming on multiple social platforms at once, even on X.

Can groups be monetized?

Maybe we need to look at how would monetize a group. As far as I can tell, there are 2 ways to look at monetization: Joining a Group and

Posts in the Group.

One could pay to "Join a Group" for 2 reasons:

Belong to the group

Be able to send Free messages to the Group members on LinkedIn

Paying for posts in a Group would be somewhat going into a grey zone of legality and discourage members from posting if they want visibility for their posts.

So the simple answer to the question is YES, MAYBE, and NO depending on how you look at it.

YES

One way to monetize a Group is to connect it to a product (eg a book) or service and include the membership fee as part of your sale of the product or service!

The way it works is that someone buys your product and then gets invited to a private /unlisted Group. I have seen cases of this practice at work.

MAYBE

An interesting approach to monetize a Group would be that people would pay to get their post “Recommended by the admin”. This would ensure, of course, that the post gets more visibility than any other posts in the group but as most people never visit Groups they would not see that “Recommended” post.

The sponsor can not know how many people his/her/their post reaches as there are impression or view stats per post. A risk bet I would say.

Another practice that I can think of is paying for performance. I mean is when posts are gated and posted in the Group, the author would pay a fee for every engagement (Like or Comment) on that post. This approach would provide a non-negotiable basis for both buyer and seller as

the engagement is posted under the post. I have not seen any proof of this practice so far.

NO

Finally, most people are not willing to spend any money on Groups. Some even think it is counter-productive and will make Groups even less attractive provided they are of course.

A large number of people feel that Groups are no longer providing value. So these people see Groups as “Ghost towns” where nothing is happening this day other than people touting their own horn.

Some other people pointed out that monetizing your Group is against the LinkedIn Service of Terms and thus illegal (See ToS 8.2.11: "Rent,

lease, loan, trade, sell/re-sell or otherwise monetize the Services or related data or access to the same, without LinkedIn’s consent"

do an announcement to all the members.

Every group owner as the capability to send out a mass a message to everyone in the group who will receive it directly in their email. Yep, you heard that right. If a group owner with 200k members sends out an announcement, they will all get it in their email. Send these people to an opt-in or content.

You can send anyone who joins your group an automated message through Linkedin asking them to opt-in to your email list.

• Livestreaming: TikTok allows creators to host live streams where viewers can send virtual gifts or donations. Creators can earn money through these virtual gifts, which can be converted into real currency.

• Subscriptions: Twitch allows viewers to subscribe to your channel by paying a monthly fee. Subscriptions provide a recurring source of income for streamers, and viewers who subscribe gain access to exclusive perks like emotes and badges.
  

• Donations: Viewers can donate money directly to streamers as a way to support their content. Many streamers use third-party platforms like Streamlabs or PayPal to receive donations.
  

• Ad Revenue: Twitch runs ads on streams, and streamers can earn revenue from these ads. The amount of ad revenue you earn depends on factors like the number of viewers and the length of your streams.
  

• Bits: Bits are a virtual currency on Twitch that viewers can purchase and use to cheer for their favorite streamers. Streamers receive a portion of the revenue generated from bits.
  

• Merchandise Sales: Twitch allows streamers to sell merchandise, such as t-shirts, hoodies, and other branded items, through their channel. This can be a great way to generate additional income and engage with your community.
  

• Sponsorships and Brand Deals: As a popular Twitch streamer, you may have the opportunity to collaborate with brands and promote their products or services. These sponsorships and brand deals can provide additional revenue streams.
  
  Twitch Extensions: Developers can create custom Twitch extensions that allow streamers to showcase and sell merchandise directly from their Twitch channel. These extensions can be integrated into the stream overlay, panels, or as a dedicated section on the channel page, providing viewers with the ability to browse and purchase merchandise while watching the stream.
  

• Third-Party Platforms: can partner with third-party platforms specialized in merchandise sales and integrations, such as Teespring, Streamlabs Merch, or Design By Humans. These platforms offer solutions for creating, promoting, and selling custom merchandise, and they often provide tools for streamers to showcase and promote the products during their streams.
  

• Chat Commands and Bots: create chat bot commands that allow streamers to trigger links to their merchandise store or showcase specific products directly in the chat. Chat bots can be programmed to respond to viewer commands or timed prompts, providing a convenient way for streamers to promote and sell merchandise during their broadcasts.
  

• Overlay Integrations: create custom overlays or widgets that display merchandise information, such as product images, descriptions, and pricing, directly on the stream. This allows streamers to visually promote and market the merchandise while engaging with their audience.

Bits:

Integrating Bits in Games: you can integrate bits or similar virtual currency systems directly into your games. This can allow Twitch viewers to support streamers by purchasing and using in-game currency during live streams, potentially adding interactive elements to the viewing experience.

Merchandise Sales:

Branded Game Merchandise: Create and sell branded merchandise related to your games. This can include t-shirts, posters, figurines, or other physical items featuring characters, logos, or artwork from your games. You can promote these items during Twitch streams and provide links for viewers to make purchases.

Sponsorships and Brand Deals:

Collaborate with Streamers: you can collaborate with popular Twitch streamers for sponsored content. This can involve providing them with early access to your games, exclusive in-game items, or other perks to showcase during their streams. In addition, you can negotiate brand deals to promote your games through sponsored streams, events, or other content in partnership with streamers.

• Media Studio Monetization: Users can monetize their videos on Twitter by enabling the Monetize all new videos option in the Media Studio settings. This allows them to earn revenue from ads displayed on their videos.
  

• Amplify Pre-Roll: Twitter offers the Amplify Pre-Roll program, which is an opt-in advertising program. Users can monetize their videos by including pre-roll ads that play before their content.
  

• Amplify Sponsorships: Another video monetization program offered by Twitter is Amplify Sponsorships. This program allows users to collaborate with brands and create sponsored video content, earning revenue from these partnerships.
  

• Accepting Tips: Twitter also provides the option for users to accept tips from their followers. This allows followers to show their support and appreciation by sending monetary tips directly to the user.
  

• Setting up Subscriptions: Users can monetize their Twitter presence by setting up subscriptions. This allows followers to pay a monthly fee to access exclusive content or perks provided by the user.
  

• YouTube Ads: Content creators can monetize their videos by enabling ads to be displayed before, during, or after their content. They earn revenue based on the number of ad views and clicks.
  

• Paid Sponsorships: Creators can collaborate with brands and promote their products or services in their videos. They receive compensation from the brand for featuring their products.
  

• Affiliates: Creators can include affiliate links in their video descriptions or annotations. When viewers make a purchase through these links, the creator earns a commission.
  
  Channel Membership: Creators can offer channel memberships to their viewers. Viewers can pay a monthly fee to access exclusive perks, such as badges, emojis, and members-only content.
  

• Super Chat and Super Stickers: During live streams, viewers can purchase Super Chats or Super Stickers to have their messages highlighted or displayed prominently in the chat. Creators receive a share of the revenue from these purchases.
  

• In-stream Ads: Content creators can monetize their videos by including ads that play during their content. These ads can generate revenue based on the number of views and engagement they receive.
  

• Fan Subscriptions: Facebook allows creators to offer exclusive content to their fans through a subscription model. Fans can choose to subscribe to a creator's page and gain access to special perks and content in return for a monthly fee.
  

• Brand Collaborations: Creators can partner with brands and collaborate on sponsored content. This involves promoting products or services in their posts or videos and receiving compensation from the brand.
  

• Stars: Facebook has a feature called "Stars" where fans can purchase virtual goods and send them to their favorite creators during live streams. Creators can earn a share of the revenue generated from these virtual gifts.
  

• Paid Online Events: Content creators can host paid online events such as workshops, classes, or performances, and charge a fee for attendees to access the event.
  

• In-App Purchases: Users can purchase virtual gifts, coins, or other digital items within the TikTok app, and creators can earn a share of the revenue from these purchases when they receive gifts during live streams.
  

• Donations: TikTok allows viewers to donate directly to their favorite creators during live streams, and creators can receive monetary support from their audience in the form of donations.
  

• Affiliate Marketing: Creators can use affiliate links in their content to promote products or services, and earn a commission for the sales generated through these links.
  
  Tiktok Creator Fund Portal
  
  Creator Marketplace
  
  sell on tiktok
  
  1. Instagram Ads:

  If you have a business or creator account, you can create and run Instagram ads to promote your content, products, or services. This

  involves setting up ad campaigns through Facebook Ad Manager.
  

  2. Instagram Shopping:

  If you sell physical products, you can set up Instagram Shopping. This feature allows you to tag products in your posts, and users

  can purchase directly through the app.
  

  3. Branded Content:

  With a business or creator account, you can collaborate with brands for sponsored content. Brands may pay you to create content

  featuring their products or services. Use the "Paid Partnership with" tag to disclose sponsored posts.
  

  4. IGTV Ads:

  IGTV (Instagram TV) allows you to share longer videos. Eligible creators can monetize their IGTV content through ads. This

  program might have certain requirements, such as the need to meet specific criteria and adhere to Instagram's policies.
  

  5. Instagram Live Badges:

  During Instagram Live sessions, your followers can purchase badges to support you. This feature is currently available to a limited

  number of creators.
  

  6. Affiliate Marketing:

  Share affiliate links in your posts or stories. When your followers make purchases through your affiliate links, you earn a Commission.
  

  7. Offering Services:

  If you provide services, you can use Instagram to showcase your skills and attract clients. This could include anything from

  photography services to consulting.
  
  an Subscriptions:

  Instagram has been testing a feature called "Fan Subscriptions" that allows users to pay a monthly fee to access exclusive content

  from their favorite creators.
  

  To check your eligibility for certain features like IGTV ads or Fan Subscriptions, and to access other monetization tools, your account may

  need to meet specific criteria set by Instagram
  

  A billboard, showing an AR campaign.
  
  Just researching about this, it makes your time 📜📲👀

  Have you ever thought about this

  #marketingstrategy

  Going viral very easily, even online, and offline too. Can be on bus stations, etc, outside, or outdoors on the street.
  

  As a #gamedeveloper you need to re-think out of the box.
  

  Metaverse is just a step away.

  Even if your game is on #steam only, you can do other marketing strategies, not just let it die there.
  
  1. Facebook Live:

  To be eligible for Facebook Stars, you need to use Facebook Live. Start a live stream on your Facebook Page.
  

  2. Viewer Support:

  During the live stream, viewers can purchase Facebook Stars and send them to you as a form of support. Viewers buy Stars using

  real money.
  

  3. Star Badges:

  The Stars are then converted into Star Badges that appear next to the supporter's name in the comments during the live stream. The

  The more Stars a viewer sends, the higher their Star Badge level.
  

  4. Earning Revenue:

  Creators earn a share of the revenue generated from the Stars they receive. Facebook takes a percentage and the remaining amount

  goes to the creator.
  

  5. Eligibility Criteria:

  Not all users or Pages may have access to the Facebook Stars feature. There might be specific eligibility criteria and Facebook

  might roll out this feature gradually to different regions.
  

  6. Payouts:

  Creators typically need to meet a certain earnings threshold before they can cash out or receive payouts from the Stars they've

  earned. Payouts are usually processed through a linked bank account.
  
  6. To enable Facebook Stars and check your eligibility, you can follow these general steps:

  Navigate to your Facebook Page.

  Go to the "Monetization" section in your Page settings.

  Set up and link a payout account for receiving earnings.
  

  Monetize Your Videos:
  

  If approved, you can start using in-stream ads and ad breaks to monetize your videos. Facebook pays you based on the number of ad

  impressions and other factors.
  

  Define Your Objectives:
  
  Determine the goals of your AR advertisement. Are you looking to promote a product, provide information,

  entertain, or engage with the audience in a unique way? Understanding your objectives is crucial for planning your AR experience.
  

  2. Choose the AR Platform: Select an AR platform or framework to build your outdoor AR experience. Some popular options include:
  

  ARKit and ARCore:
  
  These are software development kits (SDKs) provided by Apple and Google, respectively, for creating AR

  experiences on iOS and Android devices.
  

  WebAR:
  
  Consider using web-based AR frameworks like A-Frame or Three.js, which can be accessed via web browsers on

  compatible devices.
  

  Third-Party AR Tools:
  
  There are several third-party tools and platforms that offer easy-to-use AR development, such as

  Snapchat's Lens Studio or Facebook's Spark AR.
  
  Design Your AR Experience:
  
  Plan the visual and interactive elements of your AR advertisement. Determine what users will see when

  they point their devices at your ad. Consider using 3D objects, animations, videos, or other AR elements to make your ad engaging and

  immersive.
  

  4. Create AR Content:
  
  Develop the necessary 3D models, animations, or videos that will be part of your AR experience. You may need

  the help of a 3D artist or animator for this step, depending on your requirements.
  

  5. Programming and Development:
  
  If you're using a framework or SDK, start developing the AR experience. You'll need to write code

  to define how the AR elements interact with the real world and with user input.
  

  6. Scanning Mechanism:
  
  Decide how users will trigger the AR experience. This could be through QR codes on your advertisement or

  location-based AR triggered by GPS coordinates. Ensure that users know how to initiate the AR experience through clear instructions.
  

  7. Testing and Quality Assurance:
  
  Test your AR advertisement in a real-world outdoor environment to ensure it functions correctly.

  Make any necessary adjustments to improve the user experience.
  

  8. Promotion and Engagement:
  
  Promote your AR advertisement to your target audience. You can use social media, local advertising, or

  other marketing channels to create buzz and encourage people to interact with your ad.
  
  Gather Analytics:
  
  Utilize analytics tools to collect data on user interactions with your AR advertisement. This data can help you

  understand user behavior and refine your future AR projects.
  

  10. Compliance and Permits:
  
  Check with local authorities and obtain any necessary permits for your outdoor advertisement. You may

  need approval to install physical signs or markers.
  
  

  11. Maintenance and Updates:
  
  Be prepared to maintain and update your AR experience as needed to keep it engaging and up-to-date.
  

  Remember that creating an AR interactive outdoor advertisement can be a complex project, and it may involve various skills, from 3D

  design and programming to marketing and project management. Collaborating with professionals in these fields can be beneficial to ensure a

  successful campaign.
  

  To make an AR interactive outdoor advertisement on the street, you will need to follow these steps:
  

  First, you will need to create an AR effect that you want to display on the street.
  You can use a tool like Spark AR Studio to design and

  test your effect.
  
  You can also use existing AR effects from platforms like Instagram or Snapchat2.

  Second, you will need to create a video that showcases your AR effect.
  You can use your smartphone or a camera to record yourself or

  someone else using the effect.
  
  You can also add some text or graphics to explain the purpose of your advertisement.

  Third, you will need to upload your AR effect and video to Facebook Ads Manager.
  
  You can choose the effect owner, the destination,

  the audience network, and other settings for your ad campaign. You can also preview how your ad will look on different devices.
  
  Fourth, you will need to choose a suitable location and format for your outdoor advertisement. You can use digital screens, billboards,

  posters, or other media that can display your video and QR code. You can also use geolocation or proximity sensors to trigger your AR

  effect when people are nearby.
  

  Fifth, you will need to measure and optimize the performance of your AR advertisement. You can use analytics tools like Facebook

  Insights or Google Analytics to track the impressions, clicks, conversions, and other metrics of your ad campaign.
  
  You can also test different variations of your AR effect, video, and message to see what works best for your target audience.
  

  I hope this helps you create an amazing AR interactive outdoor advertisement on the street.

  Spark AR Studio is a software application that allows you to create and share augmented reality (AR) effects for mobile cameras.
  
  You can use it to make interactive and immersive experiences that can be used on Instagram, Facebook, Messenger,etc
  

  With Spark AR Studio, you can start from templates or build custom AR effects with code. You can also use various features and tools to enhance your effects, such as face tracking, plane tracking, segmentation, scripting, animation, audio, 3D objects, and more.
  

  Spark AR Studio is available for both Mac and Windows operating systems. You can download it for free from the official website.
  
  You can also access tutorials, documentation, and community resources to help you learn and improve your skills.
  

  Spark AR Studio is a powerful and creative platform that can help you express yourself and connect with others through AR.
  
  You can use it to make fun filters, games, stories, art, and more.
  

  Some examples of AR effects made with Spark AR Studio are:
  

  Instagram AR filters for online shopping, where users can try on different products like sunglasses, makeup, or clothing before buying them.
  

  Instagram AR filters for publishers, where users can interact with characters, scenes, or stories from books, magazines, or comics.
  

  Instagram AR filters for causes, where users can show their support for social or environmental issues by adding stickers, frames, or

  masks to their photos or videos.
  

  Facebook AR effects for events, where users can celebrate holidays, festivals, or special occasions with themed effects and animations.
  

  Facebook AR effects for education, where users can learn about science, history, art, or culture by exploring virtual objects or

  environments.
  
  Facebook AR effects for entertainment, where users can play games, watch shows, or listen to music with immersive and interactive

  effects.
  

  These are just some of the examples of what you can create with Spark AR Studio. You can also browse more effects made by other creators

  on the Spark AR Hub or the Spark AR Gallery.
  

  You should be aware before contacting an influencer, to know that if it’s legit, for bot commenting, for example on a YouTube video, on their channel, will look for their profile, posts, and interaction. If they have this, means that they bought the comments, it’s a fake influencer.