Steam Store Page Optimization Audit
A focused review of your Steam page to identify clarity, positioning, and conversion issues.
Tags, genres, and discovery alignment
Screenshot order & first-impression flow
Demo placement and messaging
Obvious conversion friction points
Who this is for ?Teams with a live or upcoming Steam page who want clearer positioning, stronger wishlist conversion, or better demo performance , especially ahead of festivals.
You'll get a clear, written feedback highlighting what’s helping, what’s hurting, and what to fix first.
Demo & Steam Next Fest Strategy
Structuring demos and timing updates to support wishlist conversion , not hurt it.
Many demos fail not because the game is bad, but because they show the wrong things, at the wrong time, to the wrong players.
This service focuses on demo scope, flow, and expectations , especially in the context of Steam Next Fest.
Demo length & stopping point
What to include vs exclude
Demo → wishlist conversion logic
Steam Events timing during festivals
Common Next Fest mistakes
Players , Influencers, and press outreach
Steam Events & Timing Planning
Planning Steam Events and updates around visibility windows that actually matter.
Steam Events can be a quiet growth lever , but only if they’re timed and framed correctly. This service builds an event cadence that matches your game’s stage (Coming Soon / demo / EA / release) and helps you avoid “posting into the void.”
Event cadence (30/60/90 days) aligned to your goal (wishlists, demo, EA, launch)
Event topics that reinforce genre clarity and player expectations
Timing guidance around Steam visibility windows (festival weeks, discount windows, update beats)
What to post as an Event vs a normal announcement
Copy direction + event titles that don’t read like ads
Teams who are actively updating on Steam (or should be), especially ahead of festivals or major beats, and want consistency without noise, or/and for the in-person events, like Gamescom .
A clear calendar of recommended events with suggested topics and next steps, plus feedback on what to stop posting (because it’s hurting clarity or doing nothing), gamescom representation, booth managing, logistics, and more.
Press & Creator Outreach Preparation
Preparing clear messaging and outreach materials before contacting press or creators, or do the outreach.
Outreach usually fails for simple reasons: unclear positioning, the wrong hook, weak assets, or asking the wrong people. This service prepares the story and the tools so your outreach is accurate, targeted, and easy to say yes to.
One-sentence pitch + short paragraph pitch (press + creator versions)
“What the game is / isn’t” framing (prevents wrong coverage)
Outreach email templates (press + creators), with subject lines and follow-ups
Press kit checklist + structure (what’s missing, what’s unnecessary)
Key messaging for demo / Next Fest / EA (expectation management)
A lightweight targeting approach (who to contact and why, not spam lists)
Teams about to start outreach (demo, beta, Next Fest, EA, launch), or teams who already tried and got silence.
A usable outreach pack: pitches, templates, and a positioning angle you can repeat everywhere without sounding promotional, or outreach
Bundle & Commercial Strategy
Structuring bundles and collaborations in a way that makes sense commercially and on Steam.
Bundles can be a strong revenue and visibility tool , or a dead asset that confuses buyers and partners. This service focuses on the commercial logic: what belongs together, how to structure it (Complete the Set vs Package), and how to pitch it so other studios take it seriously.
Bundle type decision: Complete the Set vs Package and why
Bundle theme positioning (so it reads clearly to players)
Partner fit criteria (audience overlap, pricing alignment, lifecycle stage)
Discount and timing strategy around sales/festivals
Outreach pitch template to other studios (short, commercial, respectful)
Common bundle mistakes to avoid (conversion killers)
Teams who want to collaborate with other studios/publishers, or already have partner interest but need the structure and plan.
A bundle blueprint, recommended structure, partner profile, timing plan, and outreach copy you can use immediately.
Ongoing Advisory and Marketing support (by request)
Ongoing support for teams that need continuity across demos, festivals, and launch.
Previews, reviews, user acquisition, announcements, reveals, EA or demo live support, launching and more.
Some teams don’t need a “big campaign.” They need someone to sanity-check decisions, keep messaging consistent, and steer timing so Steam activity compounds instead of scattering.
Monthly or biweekly check-ins (cadence based on stage)
Store page and demo iteration guidance (what to change vs leave alone)
Steam Events planning and copy direction
Pre-beat reviews (festival, EA, release, updates)
Quick feedback on trailers, capsules, tags, and patch messaging
Prioritization: what matters this week vs what can wait
Teams shipping regularly, preparing for important beats, or operating with limited marketing bandwidth.
Fast, practical decision support , the kind that prevents wasted work and keeps your Steam presence coherent over time.
